Retailer TK Maxx has appointed Exponential for its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers. The video campaign will run in two phases – autumn and Christmas – across both desktop and tablet, and will focus on communicating store locations. The ads will contain a Google map locating all stores in the user’s proximity overlayed on videos showcasing the latest male and female fashion ranges available in-store.
Brand: TK Maxx | Sector: Reatil, Clothing | Country: UK | Partner/agency: Exponential | Objective: brand awareness, consideration and purchase | Format: Mobile, Video
Niki Stoker, Exponential’s UK Managing Director says, “Awareness isn’t an issue for TK Maxx so it’s about generating interest, consideration and ultimately a visit to a store. The target audience has a strong profile – such as Grazia-reading Masterchef fans who are light TV/cinema watchers – so I’m confident we’ll be able to find and target these shoppers with great success.”
