Online advertising is soaring worldwide, but some formats work better than others to get the message across to consumers. This US-based infographic from InsightsOne looks at those ads that cause the most irritation- and the negative impact on the brands behind them.
More on this case study…
Brand: Insights One | Objective: Build brand engagment, drive sales | Format: Email, Social Media, Display Advertising
The infographic highlights a survey from Harris Interactive, which found that although a greater number of Americans (60%) are annoyed by television commercials than internet ads, the newer medium is on the rise, with 55% finding annoying ads in their inboxes and 37% who say they are happening on social media.
The most offensive kinds are:
• Pop-up ads – 70%
• Lottery scams – 70%
• Male enhancement ads – 66%
• Emails from deceased African leaders who have left them money – 64%
• Ads for products and services they do not need – 58%
• Female enhancement ads – 54%
Image by Djomas. Infographic by InsightsOne.
