To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.
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Brand: Johnson & Johnson, Band Aid | Sector: FMCG, Healthcare | Country: US | Objective: Build brand engagement | Format: Video, Augmented Reality, Social Media, iPad, Mobile, Apps |
Featuring the Muppets is a mobile augmented reality app that turns any ordinary Band-Aid Brand adhesive Muppets bandage or box into a stage for interactive entertainment.
By downloading an app and aiming an iPhone or an iPad at one of the Band-Aids, users could watch hidden videos of Kermit, Gonzo and Miss Piggy.
The app, co-developed by JWT, can prompt a song from Kermit the Frog, a red carpet entry by Miss Piggy or a "daring act of lunacy" from Gonzo.
The new Band-Aids work with a free "Magic Vision" AR app for iOS. When synced with a photo of the Muppets Band-Aid, the app presents them with fun interactive animations that'll help turn their pain into smiles.
