This large-scale camapign for Chinese mobile maker Huawei put a 3D fighting game on a screen the aize of two basketball courts. In September 2012. Saachi and Saachi China curated an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City - Fountain of Wealth in Singapore. The creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza.
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Brand: Huawei | Sector: Mobile | Coutry: China/ Singapore | Objective: Build brand engagement | Agency | Saachi and Saachi | Format: Video, Game, Outdoor, YouTube, Viral |
"We've always wanted to create an unprecedented experience for our customers," said David Wan, leader of Huawei Device's digital marketing, "MediaPad 10 FHD and Ascend D1 quad-core XL are simply the best products that deliver such an extraordinary experience. Both are equipped with the quad-core processor developed by Huawei and their ultra-speed enables unfettered control experience, leading to this fantastic idea of outdoor super-large interactive gaming. We hope that we can realize this with our customers".
The idea was implemented by the Saatchi & Saatchi China Labs team. Albert Lee, Business Director of Saatchi & Saatchi Labs, said: "We chose the world's largest fountain plaza - Fountain of Wealth in Singapore to realize the idea.
The projection from a plaza building to a larger than 950m2 huge screen demonstrated, from all dimensions, the excellent performance of the Huawei China-made core, and people were very excited about taking part in this huge interactive game."
This video is on Facebook and YouTube and users can also view the unprecedented super-large outdoor 3D game fighting on the homepage of Huawei Device Weibo at Sina Weibo.
