Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. Heineken launched the effort to drive social engagement around its ongoing "Open Your World" platform. And social will indeed be key to helping Barnaby and Mick complete their mission.
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Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Agency: Tribal DDB | Format: Facebook, YouTube, Social Media |
What if you could meet the entire world in one city? That's the focus of Heineken's new global campaign, "Meet the World in One City," via Tribal DDB that challenges two guys in the beermaker's native Amsterdam, Englishman Barnaby and Dutchman Mick, to get out there and meet people from all 194 countries. The only caveat is, they can't leave the Netherlands to do it.
Heineken launched the effort to drive social engagement around its ongoing "Open Your World" platform. And social will indeed be key to helping Barnaby and Mick complete their mission.
Their new international friends can sign up to meet them or suggest others they should hook up with via a tab on Heineken's Facebook page, where you can also see the pair's postings on who they've met so far.
The challenge launched at the beginning of December. Along the way, a crew of filmmakers, including director Sam de Jong of Amsterdam production company 100% Halal, will document the meetings and edit them on the go to create a series of episodes.
