This campaign is a great example of from small acorns. The English Cheese Cake Company managed to increase its Facebook fanbase by more 11 fold in one year, rising from just 2,000 fans to 23,000 (it now has around 30,000). It gained over 4,500 likes through its primary sponsored stories campaign alone and as many as 30% of its new customers come through Facebook. The engaged community it has grown means that fans will often reply to other fans flavour questions, acting as a brand ambassadors for English Cheesecake Company.
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Brand: English Cheesecake Company | Sector: FMCG, Food | Objective: Build brand engagement | Format: Facebook, Social Media |
A spokeswoman for the English Cheesecake Company, said: ”Facebook has helped us increase the level of interaction with our brand and over one-year, we’ve managed to grow our fanbase from 2,000 to 23,000.”
http://fbrep.com/collateral/English_Cheesecake_Company_Case.pdf
