To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video call-to-action from the comedian Rob Delaney, to post a funny joke on the social media platform in less than 140 characters. The competition, over a number of weeks, generated much interest and excitement from the online fan base.
KLONDIKE COMEDY SHOWCASE CAMPAIGN from Nathan Marshall on Vimeo.
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Brand: Klondike | Country: US | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter
