AOL-owned sports media brand Sporting News used Facebook to provide a quick and easy way to share articles with friends with like button and recommendations plugin increase engagement on their site. Sporting News also used traffic data to optimize the implementation and refine their utilization approach. Facebook referrals to Sporting News increased 63% from October to December 2010. Facebook activity on Sporting News increased 49% in total in January and February 2011. Three months after the Facebook Social Plugin integrations, traffic to the Sporting News site doubled. Since the integration, Facebook has become one of the top three referrers of traffic to Sporting News – up from #16.
Facebook case study |
Sporting News
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Brand: Sporting News| Sector: News | Objective: build brand engagement | Format: Facebook Page
