Fashion app Pose used Facebook to attract new users and re-engage existing users by encouraging people to create and share their sense of style and fashion through Open Graph. It mapped the most frequent interactions people take in their app - pose, comment and love - to Open Graph actions to maximize the number of stories users publish. As more people interact with the story, the more the story will appear in news feed. Open-graph has increase in daily signups for their mobile app and web site since launching by 5 times and made it easy for people to share the different products and fashion they like with friends.
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Brand: Pose| Sector: Fashion | Objective: build brand engagement | Format: Facebook Page
