Events information and booking website Eventbrite used Facebook to attract users and help users learn which events their friends were attending by integrated the Facebook Events API, Login and Social Plugins, including the Like Button and the Activity Feed. Also users could share content whenever possible on Facebook, and on the Eventbrite website. Gross ticket sales per quarter doubled after Eventbrite integrated Facebook Connect. At the end of the third quarter of 2010 sales had almost quadrupled.
Facebook case study | Eventbrite
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Brand: EventBrite| Sector: Entertainment | Objective: build brand engagement | Format: Facebook Page
