The Guardian newspaper used Facebook to reach a new audience, increase engagement on their site and ultimately grow their base of readers through Open Graph. Guardian built a Facebook app to bring news, video and audio content to readers. The app publishes actions across a range of content: news articles, videos, and even podcasts. They also created lightweight actions 'agree' and 'disagree' for opinion articles to enable people to share their sentiment on issues. Open-graph actions and objectives such as read an article, watch a video, play a podcast, agree or disagree with an article were incorporated. The app has grown to over 3.9 million monthly active users, over half of which are under the age of 25.
Facebook case study | The Guardian Facebook App
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Brand: Guardian| Sector: News and Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page
