Book-sharing app Goodreads used Facebook to generate book ratings and deepen engagement with users through the Open Graph. They used Open-graph actions to make it easy for people to take an action - rate a book and mark a book as to-read - with just a single click. The number of daily active users has increased by more than 77% and over 6 million books have been rated, marked as read or to-read on Goodreads since launch with Open-graph.
Facebook case study | Goodreads Facebook app
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Brand: Goodreads| Sector: News and Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page
