Fitness app Endomondo used Facebook to streamline the registration process, allowing users to register and sign in with no need to create a new username and password. The app associates an Open Graph object – such as running, biking, cycling and hiking – with each workout, allowing them to determine a user's last workout and top sports. Through the activity feed, users can find friends who recently joined and follow their workout, which starts conversations and encourages sharing. They complement its mobile app with a desktop web app where users can analyse their own workout statistics. It uses location to display workout routes, which appear as rich maps on a user's timeline. The app also calculates and shows workout metrics – including total distance, average speed and calories burnt – to create more interesting stories. Since launching with Open Graph in March, Endomondo has seen traffic from Facebook increase by more than 75% and the number of workouts shared daily on Facebook grow by over 150%.
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Brand: Endomondo| Sector: Technology | Objective: build brand engagement | Format: Facebook Page
