Bud Light used Facebook to generate more word of mouth. At the annual Super Bowl-related event, the brand took over an actual hotel, and it turned to Facebook to spread the experience beyond the hotel’s 200 rooms. Bud Light created a tab on its Facebook Page where people could follow the Dallas event. At the hotel, guests got RFID wristbands enabling them to take photos of themselves with friends at kiosks stationed throughout the hotel property. They could then tag the people in their pics and publish the shots to their news feeds, boosting awareness of the event within friends’ networks. Sharing the Bud Light Hotel event on Facebook resulted in a 200% increase in engagement on the brand’s page.
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Brand: Bud Light | Country: USA| Sector: FMCG Drinks | Objective: build brand engagement | Format: Facebook Page
