Pocket Gems' mobile game Tap Pet Hotel has an audience of several million active monthly users, many of them playing the game on their Apple iOS devices. Given the concentration of users on the iPhone, iPad, and iPod Touch, Pocket Gems jumped at the chance to utilize Twitter's integration with iOS 5. The development team provided gamers the chance to connect their Twitter accounts to Tap Pet Hotel, and then tweet from the game with just one click. In February of 2012, Tap Pet Hotel sent out over 92,000 Tweets from the game due to the frictionless sharing made possible by Twitter and iOS 5. The Twitter integration in their iOS 5 game has emerged as a primary source of new user acquisition for Pocket Gems.
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Brand: Tap Pet Hotel | Country: US | Sector: Games | Objective: build brand engagement |Format: Twitter
Implementation
Tap Pet Hotel allows users to purchase items within the game to build a pet hotel. From the earliest days, users of Tap Pet Hotel would take pictures of their pet hotels and share them on Twitter. Once the product managers at Pocket Gems saw the Twitter integration with Apple, they knew that the TweetSheet would be an ideal tool to address a use case that they were already seeing from their users. Twitter and Tap Pet Hotel worked closely to build a Twitter-only feature that allowed users to connect their Twitter ID and share pictures of their Pet Hotel. The team started discussions in late September and with assistance from the Developer Advocates the feature to “Share a Pet Hotel” and invite other users to visit a users’ Pet Hotel launched in early December.
Impact
Pocket Gems was delighted with the engagement they saw around this feature. In February of 2012, Tap Pet Hotel sent out over 92,000 Tweets from the game due to the frictionless sharing made possible by Twitter and iOS 5. The Twitter integration in their iOS 5 game has emerged as a primary source of new user acquisition for Pocket Gems.
