In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. The 'Break from Gravity' project saw the four-fingered chocolate bar sent to a height of 22 miles after beginning its ascent from Cambridgeshire at 11.20am on Saturday (13 October). Camera footage, which tracked the Kit Kat’s ascent and descent, was shared via the brand’s social media channels.
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Brand: KitKat | Country: UK | Sector: FMCG, Foods | Agency: JWT London | Objective: Boost brand awareness | Format: Video, Facebook, YouTube
Created by JWT London, the activity ran ahead of Felix Baumgartnerâs record-breaking skydive on 14th October from the edge of space. Felix had been delayed on several occasions during the week due to the weather.
As Felix and his team waited for the perfect conditions to carry out the skydive, Kit Kat sent up four fingers to the edge of space in a show of support and to keep spirits high.
It was posted on the Kit Kat Facebook page and on Twitter
The activity by KitKat is designed to fit in with the brand’s "have a break" strategy and saw camera footage shared via the brand’s social media channels.
