After a 12-year break from the big screen, Disney needed to reinvigorate interest in the Muppets brand ahead of their forthcoming movie. Throughout the year, Disney has been running spoof trailers on YouTube mimicking popular movies at the time, giving The Green Lantern, The Hangover Part 2, The Girl with the Dragon Tattoo, Twilight, Puss in Boots, Captain America, Twilight and Paranormal Activity a muppets twist. Meanwhile, the opening trailer Green with Envy began as a generic romantic comedy, but it quickly shape shifted into a trailer for The Muppets. The Muppets marketing encompassed nearly everything in pop culture and in doing so it gained the attention of millions around the world.
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Brand: Disney | Media: YouTube | Country: Global | Sector: Entertainment, Film | | Format: Video
