Toshiba with ’15 minutes of love’ has shown how to closely engage with people. The brand uses consumer insight of men and made battery charging fun and entertaining. While men charge their Toshiba electric batteries, they are given 15 minutes (the standard time taken to charge the battery) to engage in a personalised email conversation with 5 attractive girls vying for his attention. If you can't keep up with the 5 girls, they get increasingly annoyed, displayed through their pictures on the microsite, the microsite set up for the campaign lets users exchange emails with girls of their dreams in the same time it takes to charge one of Toshiba’s new batteries. The end result of how many girls you have kept happy or more to the point who has given you the push is displayed at the end and can be tweeted out or posted to Facebook as well.
Digital case study | Toshiba campaign
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Brand: Toshiba | Country: Japan |Sector: Technology | Format: Email
