Looking for a retail brand who has made best use of digital media to enhance the shopping experience? Then look no further than Sephora. This US-based beauty retailer has been incredibly savvy at seamlessly integrating all the latest web, social and mobile media platforms with the physical store to drive customer engagement and sales. They have cleverly leveraged social media – through Facebook, Twitter and more recently Pinterest – to build an on-going dialogue with a large and loyal online fan-base of beauty lovers. They have developed mobile, tablet and in-store digital media platforms to interweave the online / offline shopping journey.
Watch this fascinating interview between Julie Bornstein, SVP Digital at Sephora and digital marketing commentator, Brian Solis for in-depth insight into the thinking and the approach behind Sephora’s digital success story and how they have prepared themselves and their business for the next wave of young, connected (Gen C) consumers.
(Video clip length: 16 minutes)
For more details on the Sephora’s digital strategy click here.
