Emirates made smart use of Facebook’s new ‘timeline’ layout, attracting more than 300,000 fans within the first 3 weeks of the launch. The Facebook page used a series of teasers from their TV commercials as the cover image, attracting more than 3,330 likes and 1,300 comments over a 1 week period. This case study shows how Emirates used its Facebook page to amplify the effectiveness of the TV ads, allowing consumers to share and engage with the brand online.
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Brand: Emirates |Sector: Airlines | Format: Facebook Company page
Facebook Fan Page: Emirates | Facebook case study: Emirates
The launch of the Facebook page coincided with the launch of the campaign Hello Tomorrow. Fans of the page were treated to a different advertising creative every Monday to inspire them, the page also engaged with fans through exclusive, targeted “Hello Tomorrow” messages.
Emirates made smart use of Facebook features to engage with people, allowing fans to see exclusive content on the timeline feature, apply for jobs through the careers app or find out more about sponsorships through its sports and culture tab. Fans can also look at how Emirates has grown since its early days through Facebook’s milestone feature.
The Emirates Facebook page was set up to support the company’s evolution from a travel brand to a global lifestyle brand. The Facebook page will look at building stronger relationships with existing fans and encourage more people to become Emirates fans through interactions.
“Our Facebook page is part of the vision we have for the future growth of the airline, so it’s very encouraging to see that the page has broken records in our first few weeks and is being received so positively by our fans who are engaging with us.” – Sir Maurice Flanagan, Executive Vice Chairman, Emirates Airline and Group
