The song 'Kolaveri Di' used to promote the movie ‘3’ has become one of the internet viral sensations of last year, setting new benchmarks and trends for virals. The video has generated an astonishing 56 million views on YouTube.
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| Media: YouTube, Viral, Video | Country: India | Sector: Film | Objective: Build brand equity| Format: Viral Video »
The Tanglish song (a mix of Tamil and English) with nonsensical lyrics is performed by Tamil star Dhanush. The unprecedented success can be attributed to its appeal to India's youth market, and Sony Music Entertainment India’s plan to release the single track album.
The success has lead to multiple spoofs, including this ‘Kid Version’ here.
