In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and racked up over 9m YouTube views in less than a month. In the first season of the adventures of the Hunter and the Bear, the tagline asked viewers to "White and Rewrite THE STORY." Back for a second season, the tagline this time invites viewers to ‘White and Rewrite HISTORY’.
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Tipp Ex | Country: US | Sector: FMCG | Objective: Build brand equity | Format: Video Viral, Social Media »
The first campaign generated more than 50m views on YouTube, was shared 1.2 million times on Facebook and generated 220k tweets. The viral buzz created 30% more business for the brand during the back-to-school market and garnered the campaign more than 20 international awards.
The question with the first episode, as with other examples of great content marketing, was how Tipp-Ex would top it next time around.
It appears they may have raised the bar this time with a time-travelling adventure that contains hidden interactive surprises and stretches YouTube’s capabilities even further.
The new series of 46 films centre around the Hunter and Bear celebrating their birthday party at different dates in history. Visitors can change the date after deleting the current date, 2012 (the end of the world), with a Tipp-Ex Mini Pocket Mouse Correction Tape. Some of the humorous films also offer interactive animations – there for the finding.
Fans of the Hunter & the Bear can also gather on a dedicated Facebook page where the animations will be translated in four languages.
The campaign was created by ad--production company Les Télécréateurs, Paris-based studio Les 84, and French interactive agency Buzzman.
Favourite years surfacing so far include: -64000000, -10000, 0, 1969, 1980, 2000, 2012, 2050, but there’s plenty of other eras waiting to drive engagement with the Tipp Ex brand.
View the video below:
