TV channel G4 used mobile ads as a cost-effective way to get consumers to install their Android App. G4 used CPC text and banner ads on the AdMob mobile display network reached its target audience. The campaign drove over 3,800 installs and a 8.01% conversion rate for the campaign over all.
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Brand: G4|Media: Google Admob |Sector: Telecommunications | Format: Text & Banner ads
“Partnering with AdMob for Android app promotion enabled G4 to quickly grow our Android user base at launch. We were also able to easily measure our performance and optimise the campaign using real install analytics.” – David Angehrn, VP Marketing & Strategic Planning at G4
