Twentieth Century Fox created an interactive game and expandable banners to promote action horror film Predators, resulting in high dwell rates and brand advocacy. The campaign used expandable banners, featuring an interactive game (complete with with blood spatters). The game gave users the opportunity to choose their weapons and engage with brand via the game. The gamification enabled users to experience the storyline of the film and also enabled to enter a global MPG. The average dwell time for the campaign was 35.7 seconds 80% above benchmark and the average dwell rate 8.27% nearly 10% higher than benchmark.
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Brand: Predators | Country: USA| Sector: Entertainment| Agency: Moxie (US), Vizeum (Int), Think Jam, Media Mind | Format: Interactive Game in expandable banner
“My goal with the execution was to really bring users into the narrative of the film – dropped in a strange location without knowing if they are the predator or the prey – and the collective work of Think Jam and MediaMind brought the experience to life perfectly. The fact we were able to seamlessly pull it off across global markets made it even better. ” – Jonathan Tavss, Twentieth Century Fox Home Entertainment
