A bold campaign from H&M in co-operation with Costume magazine and MSN was created to engage fashion bloggers in Norway. The brand’s fashion blogging contest drew a fantastic response rate, with 700 bloggers taking part from across the country, and acted as the centrepiece of a successful integrated campaign.
Case Study: H&M | Media:MSN | Country: Norway | Sector: Clothing | Objective: Engagement, buzz, cut-through, trend creation | Format: Social media
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