Case study: Nivea For Men | Agency: TBWA, Pixelpusher | Technology: MediaMind | Sector: Pharmaceuticals | Objectives: Engagement, brand positioning, purchase intent | Format: Rich media & video

A neat use of video story-telling. The Nivea-for-men brand plays on the wider marketing proposition of personal grooming products for young male audiences and gives the viewer an option of a couple of different videos. The storyline of the actor when he has the women’s product is to transfer him to a shoe shop where he is amusingly out of place, while the right (male) lotion clearly does the trick and has his girlfriend march straight into the storyline. A simple way to build engagement and interactive humour into otherwise static, linear advertising.

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