Autobytel.co.uk is a leading internet car retailer that combines extensive motor industry expertise and cutting-edge technology, to offer a convenient online car buying process. By working with Greenlight's in house ad feed tool, Adapt, Autobytel.co.uk has seen their Pay Per Click (PPC) campaigns become more meaningful and relevant to search activity, which has driven better qualified traffic to the site and resulted in an explosion of enquiries and sales.
Having found that traditional bid management and manual campaign creation were not producing a steady flow of relevant enquiries, Autobytel.co.uk wanted to overhaul their approach to PPC in order to improve the quality and quantity of enquiries and reduce the cost per lead.
