Case study library @ Digital

Since 2000, the Dove brand has been an online pioneer. Their work with the IAB and MSN in North America created landmark research in cross media campaign budget optimisation, and this more recent video was a great example of how the web could be used by a consumer brand to build community, debate and discussion. It’s also creating challenges for regulators who are considering how online advertising works.
Watch the video | Ask your Academy Manager for more insights | Submit your own case studies