The Big Picture is a research agency with a difference – they specialise in design. Clients include some of the world’s leading brand owners. Their website needed to appeal to a wide audience, from research buyers at major multinationals, to designers at exclusive creative agencies. Taglab developed a trio of stickmen characters, adapted from the new Big Picture logo. The site presents a series of tableau featuring these stickmen to illustrate various key aspects of the way in which consumers interact with design. As the stickmen encounter brands in everyday situations, typographic symbols appear in their heads to illustrate this interaction.
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