The TV Licensing website was a crucial channel for its customer communication. RedEye was hired to tell how many, when and why customers visit the website, and also how many hits a website receives and when. It can also track the journey customers take through the webpages. RedEye data can also tell how many new customers are coming to the site, allowing understanding of growth and also how many are making a repeat visit. This information will feed back into improvements in customer retention.
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