The TV Licensing website has become a crucial channel for communication with customers. But how many contact us this way? When? And why? RedEye technology is able not just to tell us how many hits a website receives, and when, it can also track the journey customers take through the webpages. RedEye data also tell us how many of customers are new to the site, allowing understanding of growth and also how many are making a repeat visit. Such information will inevitably lead to improvements being made.
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