Cross-Media Case study; Dear Visa
This campaign shows how Visa and AKQA used video case studies to give free-of-charge advice to small-business owners. The Business Breakthrough site is specifically targeted to small businesses with only one to five employees. A "live" host, who appears on various animated backgrounds, serves as an emcee of sorts on the Business Breakthrough microsite, introducing each of the video case studies, which are the focal point of this straightforward, uncluttered site.
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