The company needed to improve the quality of its database by purchasing new data, and develop an email marketing programme to target potential customers and to improve communications to existing customers. RedEye advised Kwik-Fit Insurance on the most appropriate data to purchase to improve the quality of its database. Event driven emails sent to the new database resulted in a 44% increase in the number of customers visiting the website, and a 5.5% increase in those obtaining a quote.
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