To target older consumers online Warner Breaks, part of Bourne Leisure Group, which also runs Butlins, Haven and British Holiday decided to revamp its email marketing. RedEye was employed to manage the email campaigns and agency Sonaa to design the creative. New customers were aquired by competitions and thrid party promotions, run through the sites such as Cheapflights.co.uk and Teletext holidays. Since Warner began working on the new programme it has seen 2,000% return on investment.
Download_Warner_Breaks_case_study | Ask your Academy Manager for more insights | Submit your own case studies