Digital marketing industry case study library

You can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

In February 2020, sportswear brand Adidas created a Whatsapp hotline to help amateur football teams replace missing players last minute...with some global superstar talent. This social media stunt didn't just achieve marketing goals, but 29 actual goals at sunday league football matches across the UK.

Continue reading "WhatsApp case study: Adidas helps amateur football teams with 'rent a ringer' hotline " »

For a campaign in Saudi Arabia, fashion retailer Sephora developed a gamified Augmented Reality lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.

Continue reading "Snapchat case study: Sephora gamifies loyalty to boost Ramadan sales" »

Oral care brand Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.

Continue reading "Facebook case study: Colgate boosts sales 7.1% with mobile video ads" »

The makers of a digital highlighter achieved a 12.9X return on ad spend after testing multiple Facebook ad formats in a series of campaigns to identify the most effective ways of reaching prospective customers and driving sales.

Continue reading "Facebook case study: Digital highlighter pen exceed ROI goals with dual campaign" »

Amid a recession and decline sales in Brazil, Ruffles developed a mobile augmented reality game and social media campaign to win over teenagers by creating more moments of friendship.

Continue reading "AR gaming case study: Ruffles unites brazil youth with Amigo AR game" »

Condom brand Durex developed a chatbot that shared content about sex with young Indian consumer through Facebook messenger, in a bid to boost safe sex awareness across the country and boost sales.

Continue reading "Chatbot case study: Reckitt Benkiser creates educates India’s Youth on Healthy Sex with RexBot" »

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

Continue reading "Instagram case study: Nescafé boost brand awareness 6% fold new cold coffee product" »

Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.

Continue reading "Ice Cream brand boosts brand recall with Facebook competition" »

Bel UK set out with the ambition to “save snacktime” in the UK with a healthier alternative within savoury snacks. Focusing on their hero brand Mini Babybel, the team’s challenge was to evolve the small cheese beyond a typical kids’ lunchbox choice to appeal to people of all ages.

Continue reading "YouTube case study: Babybel drives store sales with smart targeting " »

The local franchisee of French retailer Carrefour enjoyed significant boosts to brand awareness and online sales after running Facebook and Instagram ads during Ramadan in United Arab Emirates and Saudi Arabia.

Continue reading "Facebook case study: Carrefour raises awareness during Ramadan in Middle East" »

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

Continue reading "Doconomy’s pollution cutting credit card wins Cannes Grand Prix" »

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

Continue reading "Cannes Lions winner: Volvo brings car safety for all with EVA Intitiative " »

Nike’s latest Air Max launch, created by AKQA, transformed graffiti walls into Nike stores, winning the Media Grand Prix at this year’s Cannes Lions International Festival of Creativity.

Continue reading "Cannes Lions winner: Nike turns graffiti walls into stores in Brazil" »

GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.

Continue reading "Cannes Lions winner: GSK wins top pharma prize for WeChat health testing tool" »

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Continue reading "Cannes Lions winner: How Nike gambled with politics for a big win" »

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.

Continue reading "Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize" »

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

Continue reading "Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India" »

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

Continue reading "Cannes Lions: KFC 'Pocket Franchise' app wins two Gold Lions in Mobile" »

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below...

Continue reading "Cannes Lions winner: Carrefour 'Black Supermarket' wins Creative Effectiveness" »

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

Continue reading "Cannes Lions winner: Black & Abroad 'Go back to Africa' scoops top data prize" »

Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef. This case study looks at how the US fast food chain helped win the top social prize at Cannes 2019.

Continue reading "Cannes Lions winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign" »

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious Cannes Lions award.

Continue reading "Cannes Lions winner: Microsoft adaptive controller brings gaming to everyone" »

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Continue reading "Cannes Lions winner: Libresse embraces female taboos with 'Viva La Vulva'" »

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.

Continue reading "Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”" »

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.

Continue reading "Cannes Lions winner: Virtual clothing app wins Digital Craft prize" »