If you are working on digital marketing and media in Brazil, then these pages are your gateway to best practice and training information. This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.
Best practice in digital marketing
These links take you to examples of best practice that are discussed in the training programme for internet marketers and digital strategy managers.
Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com
The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. This Academy gives a sense of the scale of change we’ve seen so far and implies the scale of what is yet to come.
Brazil: Understanding the scale of change of online audiences and digital media in Brazil
The digital networked society is a great leveller. The relationship between brands and consumers has shifted. The structure of communications has undergone this massive leap. While the smart thinking in marketing is leaping to embrace a whole new way of doing things, much of the practice in marketing still clings to the past. That's why it wasn't just gutsy, but a strategically brilliant move for Microsoft to use a television style commercial to make the point for them.
Continue reading "Digital marketing is about dialogue, not monologue please" »
Find out why our training is world class and proven to create a step-change in the way teams work and the amount they achieve from their investment in digital channels.
If you're taking part in one of our Digital Training Academy courses to boost your skills and knowledge about the internet, web marketing, online publishing and digital media, then you will also be able to access our Digital knowledge and research services. You can access free samples of the materials, here.
To support your training we have developed an online dictionary of jargon and definitions about internet marketing, online media and web advertising. If you don't find a definition for what you need then leave a comment and we will ask one of our tutors to write an explanation for you and other participants.
To help you find your way around our network of websites, here's a link to our current sitemap. if you can't see what you are looking for then try the search tools in the menu bar or contact your Academy Manager