Digital Blogging Classroom

To help you get the most out of this Academy, here’s a simple exercise you can do before we start. It should only take you 5-10 minutes.

From Digital’s Blogging Academy, here’s a simple lesson to familiarise yourself with the process of blogging in the context of one of the leading online newspapers. The Guardian (UK) was one of the first to really appreciate the role of blogging and the power it has to change the nature of communication. As a newspaper, they overcame the challenge of defining the barrier between editorial staff and readers, but creating a simple system of comment and participation. To get the most from your Digital Training Academy follow these steps to look at one of their first blog spaces.

Exercise instructions:

Open up the slideshow seminar and follow along to see screen by screen how blogging throughout the day builds a story and reader interest.

The Guardian’s Culture Vulture blog was one of the first, running up to October 2006 before their blogs expanded further. It holds important lessons for publishers and in these downloadable seminar notes, we recap how its fresh approach to publishing engaged viewers around its content, increasing readership and revenues at the same time. In this seminar we show you how its fresh approach to publishing engaged viewers around its content, increasing readership and revenues at the same time.

Download exercise: Get up to speed with the steps in blogging