Christopher Hogg
Christopher Hogg has been working in online marketing since late 1999, starting as an pan European account manager for Engage Technologies - part of the CMGi group. Here he was charged with over a £1.5m in billings, including the largest European online agency of the day, Carat Interactive in Paris. Before the dotcom bubble burst he went to work at the BBC as an assistant producer in Radio Drama, and then returned to the online environment in 2003 as a Senior Account for outsourced advertising operations company Traffic-maid. 2004 saw him move back into the technology arena as Senior Account Director for Adtech AG. A german based ad server now owned by AOL. His accounts included Sky, RBI, Emap, National Magazines.
His understanding of online advertising is from a very deep and practical level. He is founder of Adtags.info – a website designed to help new people into the industry. He has equal experience of publisher and agency advertising operations, and is a specialist in being able to match advertiser's needs to the complex business rules that govern advanced ad-serving systems. He regularly speaks at conferences regarding best practice in online marketing and in particular behavioural targeting. Presently he is an inventory consultant at Sky.com, and Head of Online at Whitespider Media.