Marketing in the 20th century vs 21st century
A useful flowchart that shows how marketing channels have proliferated and how the role of media has changed. Produced by the Isobar agency, this simple video deals with scepticism of consumers and how people discover news through their friends and friends of friends. It shows the way the connected environment impacts on media and how conversations take place today - whether your brand is taking part or not. Although advocating social media, it still asserts a role for brand websites, but covers other aspects of the webspace from search to PR as we do in the introductory module for the Digital Training Academies. There are some implications on budget with a move from 360 degree planning to 365 day a year. If you’re joining one of our Digital Training Academies then we’ll discuss this further when we meet.