Think differently about content
This great little video opens up some of the principles of web content and what they mean in practice. In other media content and form are inextricably linked together, but in digital channels, after the first generation of web pages, they were uncoupled, creating a model of flexibility in publishing that would enable the repackaging and re-purposing of content in ways never before viable. This removed barriers to design and structure. Once you’ve watched the film, think about three implications for your content. List them (quickly – the first three that come to mind), and then reflect on what they imply. Be ready to discuss with colleagues.
Comments (1)
This funky little video is a pre-read for all Digital Pubishing Strategy Academy and Digital Content or Design Academy participants.
Take a few moments to watch and reflect on what you see. The mindset behind writing for the web is fundamentally different than aking print copy and reworking it so let us know what it makes you think about your own sites. Are there more ways you can unlock the power fo the web?
Posted by Academy Tutor | June 15, 2008 6:42 PM