Welcome to your Digital Classroom

Rocks
Search engines - help you find what you are looking for quickly.

Flops
Pop up's - annoying when you are trying to view a web page and can't because Revlon are plugging their latest lipstick.

UNDERSTANDING THE BALANCE BETWEEN COMMERCE, CONTENT AND COMMUNITIES

Those are really interesting points. They touch on the issue of relevancy, because the advertising is perfectly relevant to what the community’s members are looking for. Traditionally much of the advertising world has succeeded through interrupting the flow of audience behaviour, putting in place messages that even if they were reaching the right type of person, didn’t reach them at the right time. Only in directories and classifieds did the reader seek out the advertiser, and yet on the web this is a fundamental truth of behaviour. In fact, without the role of search engines as the connectors between sellers and buyers, the web would be a pretty chaotic place.

By being relevant to the audience, the value of the advertising the web delivers is that much greater. We’ll explore what this means for the brand in practice as part of the Digital Media Sales Academy.

Positive - Text advertisement e.g. ad-words, that are display where user is looking for same key words.

Positive - the ads combined with the key words or headings, they are displayed just when user is looking exacly for those products.

Positive - small ads

Ads with posiibility to switch off. It is possitive for the user but this function very ofen is seen as negative, less efective from point of advertisorr - how to keep the balanse between needs of advertisor and user?

Use this space to note down a few of the things that you feel are real successes in digital, but don't be shy about pointing out what hasn't worked either.